DESIGN PORTFOLIO

OLLIE SERLE

Allow me to introduce myself!
I’m Ollie, I’m a multidisciplinary designer with a focus on graphic design, motion, and photography. My practice blends digital and analogue techniques, incorporating illustration, photography, and hands-on creative processes to develop distinctive visual outcomes.

I’m always keen to connect with new people and collaborate on fresh ideas—feel free to get in touch if you'd like to work together!

Have a look at my 2024-2025 projects below...

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Gray’s Degree Show 2024
Heatwave
Dictator Remix EP
Between the Lines
Freelance Projects
Photography

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Between The Lines / Branding
-> Between the Lines total rebrand
-> In association with founder Matthew Lusher
-> Self Directed / October 2024 - January 2025

A full rebrand of Between the Lines, a music media and promotion company focused on supporting and promoting artist-first talent. The goal was to refresh the brand to better reflect its values and help it stand out in a competitive industry.

Working closely with the founder, I led the project from start to finish — building a new brand strategy that included a clear value proposition, target audience breakdown, and competitor research. I then redesigned the visual identity, creating a new logo, custom typography, and a fresh color palette. I also developed a social media and outreach plan, along with mockups to help bring the new brand to life across digital platforms.

Key contributions and skills developed:

-> Logo Design
-> Long term visual identity
-> Target audience research and profiling
-> Brand strategy and positioning
-> Marketing and social media planning

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